The Committee for the Promotion of Virtue and the Prevention of Vice stated "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Oreo Fun Barbie from became controversial after a negative interpretation of the doll's name. For toy companies however this is parallel to revenue. Toymakers began to develop a unique style or personality that could be linked to a company name or brand. Advertisers sometimes try to stimulate word of mouth promotion of products. To gain the attention of children, advertising messages might focus on products are often brightly coloured, fast moving designs; or associations with heroic characters from film, TV, or books. Mattel announced that it would redesign the house in the future to accommodate the doll. A small quantity of mechanical toys were imported from France and Germany, but these were expensive and beyond the reach of all but the wealthiest families. Mattel counter-claimed and the case was settled out of court in The claim was described as an overreaction by Joseph Prohaska, a professor at the University of Minnesota Duluth. Children, who by this time, were the recipients of pocket-money, made individual purchasing decisions, as part of their education in the world of consumption. Packaging can enhance the attractiveness of a toy. According to Dave Hollis, executive vice president for distribution at Walt Disney Studios, Disney had troubling marketing to males. I pray God's mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about. There's just nothing new here. Upon her return to the United States, Handler redesigned the doll with help from engineer Jack Ryan and the doll was given a new name, Barbie, after Handler's daughter Barbara. A news release from Mattel in February announced that Barbie and Ken had decided to split up,  but in February , they were hoping to rekindle their relationship after Ken had a makeover.